Sales Strategy for Non-Sales Managers

  • Increase your effectiveness in your business leadership role by understanding successful sales strategy and sales management. Learn new skills to contribute daily to creating a winning sales plan.

    Business managers in traditionally non-sales roles must understand strategy, but often struggle with this part of their role due to lack of formal sales training or exposure to sales strategy practices.

    Our new sales strategy course will provide you with a solid foundation in today’s most important sales leadership skills. You will gain the business skills to work effectively with your organization and contribute to new sales strategy development and its successful implementation.

    Who Should Attend

    Sales Strategy for Non-Sales Managers is developed for any leader who wants to improve their sales planning competency. Business professionals who Interface with the Sales Function will benefit greatly from this Sales Strategy program including:

    • Business Unit Managers, Regional & Division Managers
    • Managers and VPs new to a sales role
    • Marketing, Customer Service and Product Managers
    • Finance professionals
    • Account Managers and Business Representatives
    • Engineering managers
    • Directors of Operations
    • Project Managers
    • General Managers and Vice-Presidents

    What You Will Learn

    • The foundations of a comprehensive Sales Strategy
    • Viewing your role from a ‘sales leadership’ lens
    • How to effectively manage customers as assets
    • How to relate sales plans to your financial business goals
    • How to align sales strategy to organizational strategy
    • Steps to achieving a customer-centric business to increase sales
    • Using key financial metrics to measure sales program success and ROI
    • Coaching your staff towards sales excellence
    • Building a business case to support new sales innovations
    • Managing ongoing sales team challenges the right way
    • How to improve overall sales organization performance

    Develop New Skills Using Our 3-Part Teaching Approach

    • Introduction to Sales Strategy & Customer Strategy
    • Relating Sales & Financial Planning
    • Preparing a Winning Sales Plan
    • “My experience in this course will allow me to help my organization choose the right sales people that are in alignment with the company vision and compensate them according to the goals of the company.”

      K. ChalmersMarketing and PR Manager, Execulink Telecom
  • Course content details

  • Additional delivery options

    Adapt this program to your organization with these additional delivery options.