Sales Leadership 3: Process Certificate
Session 1
Re-Thinking Change Leadership
- Discovering individual challenges with organizational change
- Exploring new methods for ‘re-framing’ thinking and communication
- Advanced approaches to rapport development and reducing resistance
Learning Outcome: An awareness of how certain behaviours/approaches impact others and employing advanced interpersonal communication tools to enhance the effectiveness of attaining alignment around required change.
Session 2
Optimizing Client Intelligence (CI)
- How client intelligence delivers competitive advantage
- Identify customer value to your business
- Learn strategies that increase customer satisfaction while decreasing cost
Learning Outcome: Participants will explore how CI can grow the average sale size, increase revenue, drive greater profitability and provide competitive advantage for your organization.
Session 3
Exploring Social Selling Mastery™
- Why sales needs social media
- Traits of a successful social selling program
- How to drive pipeline and revenue with social media
Learning Outcome: Learn practical tips and techniques to attract buyers on social media.
Session 4
Problem Solving and Innovating for Improved Performance in Complex Environments
Issue Identification: the new leading-edge leadership skill
The importance of innovation in achieving strategic objectives
Downstream innovation – the greatest source of innovation: your frontline sales force
Engaging employees, capturing valuable insights and delivering ideas that create value for your organization
Learning Outcome : Participants will have a strong understanding of why innovation is critical to compete in today’s complex business environment, of the important role sales teams play in problem solving and the innovation process and of the practical skills necessary to create and manage an innovation engine within their organization.
Session 5
The Neuroscience of Mindful Management
The power of our two minds at work: the (Rational) Rider and the (Emotional) Elephant
Deeper than words: the Elephant and neural rewards
Positively answer the Rider’s question: “Why would I follow you?”
Learning Outcome: Come away with usable insights to stimulate motivation and collaboration at the deepest levels in others’ minds and the tools to manage your own mind so you can lead calmly in complex situations.