Benefit from the blend of lectures, presentations and hands-on and peer-to-peer learning during in-class exercises, discussions and workshops as you gain valuable insight and tools over the four-day Strategy program. Take advantage of the certificate’s world-class faculty of risk management practitioners, academics and professional facilitators.

The Strategy Certificate, plus two other certificates – People and Process – comprise the Masters Certificate in Sales Leadership. This module arms you with expertise in five essential areas: leadership, strategy alignment, execution, critical thinking and the account development and opportunity management processes. Through the application of practical methodologies, strategy canvases and leadership models, you’ll enhance your career opportunities, inspire a client-centred approach and create a roadmap to grow revenue.

Who Should Attend

Limited to just 25 participants, this program is designed for those driven to be best-in-class in sales leadership, and specifically for sales executives and managers with several years of leadership experience who are, or will be, responsible for strategic direction. This program is recommended for vice-presidents; directors of sales; divisional managers; national, international, regional and area sales managers; high-potential leaders with mature sales experience; and presidents of small and medium business. An entry interview will confirm that the module suits your experience and goals and will provide a fertile, collaborative learning environment of colleagues.

What you will learn

• How to lead a sales organization, improve your approach and achieve results
• How to align the sales function with marketing plans and overall organizational growth
• How to create a roadmap to grow revenue, a corporate value proposition and leading indicators of future success.
• How to link corporate strategy with sales execution. Learn practical methodologies for translating organizational goals into tactics to optimize sales execution.
• Learn how to manage paradox and apply strategic thinking in your business
• Learn how to inspire a client-centred approach to create real value for your clients. Build an account development and opportunity management process that will drive competitive advantage.