Profitable Revenue Growth with Integrated Marketing and Sales Strategies

  • Explore a complete system for integrating marketing, sales and customer plans to break down functional silos and build profitable companies, products and services.

    Any marketing or sales manager would agree that if you fail to plan, you plan to fail. Research shows that successful firms of all sizes succeed primarily because they develop superior marketing strategies implemented through flawless sales execution.

    The goal of this program is to provide you with a set of straightforward tools and techniques to gather information on your customers and competitors, and develop appropriate marketing strategies to execute these strategies via your sales and customer plans.

    SEEC Learning Path

    Inquire as to how this short program can become part of a Learning Path and how you can receive a Certificate in Professional Excellence. Call 416-736-5079 and ask to speak to a Senior Education Adviser today.

    Who Should Attend

    • Directors, vice presidents and managers within the following disciplines:
    • Marketing, sales and customer service
    • Corporate planning and business development
    • Product, advertising and brand management
    • Key account and territory management
    • Client services
    • Regional and divisional operations

    What You Will Learn

    • Understand the critical relationship between marketing planning and sales execution
    • Use practical templates to develop strategic marketing plans, sales plans and customer plans
    • A complete implementation system that links your marketing plans, sales plans and customer plans
    • How to analyze and use key data on customers, markets and competitors
    • How to segment your markets and customers to increase profitability
    • Prepare tactical plans that convert marketing strategies into detailed action steps
    • Communicate your marketing activities into actionable sales and customer strategies
    • Develop the framework for organizational alignment – marketing, sales and other functions – working together to identify, satisfy and keep customers
    • Create profit-driven marketing, sales and customer plans
    • How to plan, implement, review and re-calibrate your go-to market strategy

    Added Course Features

    In addition to your detailed course binder, receive a free copy of Dr. Sirsi’s book to reinforce your learning, Marketing Led – Sales Driven: How Successful Businesses Use The Power Of Marketing Plans And Sales Execution To Win In The Marketplace.

    • “The program will change the way you see your business and analyze your opportunities. I learned planning and strategy is the key component of any successful organization.”

      D. RuddWaste Water Industry Manager, Endress + Hauser
    • “This course is rich in information and moves at a fast but manageable pace. Interaction with the other students put a lot of concepts into real perspective for me”

      D. MorrisBusiness Development Manager, Silcotech North America Inc.
  • Course content details

  • Additional delivery options

    Adapt this program to your organization with these additional delivery options.