These days, the path to retail success can feel like the shifting sands.
The retail landscape continues to evolve, and with it, so do consumer expectations of how they should be able to buy and what a retailer needs to do to earn their business.
This course has been designed to help participants understand both the time-tested fundamentals of successful retail and how they must evolve to meet the needs of tomorrow’s consumers. Participants will leave this course with a firm understanding of retail fundamentals and how a retailer can succeed in an omnichannel world, which can be immediately applied to their own businesses.
Who Should Attend
This program is designed for anyone who needs to understand the key elements of establishing and running a successful retail enterprise in the new retail environment: Brand/Marketing Managers of retail -driven organizations looking to successfully compete in an omnichannel world, entrepreneurs looking to create the next great omnichannel brand and agency personnel (Account Managers, Client Directors, etc.) who want to understand the critical components of a successful retail operation in order to better serve retail clients. Anyone wishing to understand the new world of retail and how to compete against giants like Amazon will benefit from this program.