New Product Development: The Complete Approach

  • The most successful new product planning course in North America

  • Evidence suggests that nine out of 10 product ideas fail in the market place. Yet new products and services are essential for your company's growth and survival. The new product development strategy of a company must be organized and controlled if it is to be effective. This seminar takes the mystery out of your new product development process and reinforces your learning with an interactive new product exercise.

    • “Having the theoretical knowledge linked to real life examples in the New Product Development approach, made it a real experience to absorb and apply in my everyday career.”

      N. KassimSenior Financial Services Representative, CIBC

Top Reasons To Choose This Program

  • Grow your business using a step-by-step new product approach

    Test your new product development and launching skills

    Learn to use innovative simulation technology

    Reinforce your learning with a review of current cases