Monetizing Social Media: How to Make Your Online Communities Profitable

  • Social media has been an integral part of our business world for over a decade.

    Companies are now increasingly interested in monetizing their growing communities while providing ongoing value to their fans. This means actually seeing ROI from your online social media channels! This course provides a temperature check for your organization’s daily functioning to ensure that your social media is being utilized to the best of its ability and that the online communities are thriving. Plus develop monetization strategies to create win-win relationships with social media partners and sponsors.

    What You Will Learn

    • A detailed process for evaluating and optimizing your current Social Media (SM) program
    • Strategies to jump start your SM growth
    • How to ensure SM is aligned with your marketing and sales goals
    • Review the most successful social media monetization cases
    • New ways to monetize your thriving online communities
    • Strategize and plan for delivering value to your online communities on an ongoing basis
    • Ways to integrate social advertising
    • Promoting partners for mutual benefit through social media
    • Value propositions for current fans and potential partners
    • How to allocate your time and budget towards the tools that will yield most results

    Who Should Attend

    Organizations from the private and public sector that have a growing community of social media followers will find this innovative course an outstanding opportunity to generate new sources of revenue from sponsors who want to reach your target communities.

    This program will directly benefit forward-thinking managers and social media team members from the following areas:

    • Marketing and Sales planning
    • Marketing Promotions
    • Social Media Management
    • Business Development
    • Client Services
    • Advertising and E-Commerce
    • Association and Non-Profit Management
    • Product Management and Brand Development
    • Business Ownership and General Management
    • Entrepreneurs

  • Course content details

  • Additional delivery options

    Adapt this program to your organization with these additional delivery options.

    In-house programming