Marketing and Data Science
Your marketing edge will be directly helped or hindered by your data capabilities
What do you expect from your website or mobile applications and how do you measure success? Do you want to get a better understanding of who your customers are and how to communicate with them?
Learn to use data analytics to improve your marketing strategy and communication campaigns, to expand your client knowledge, evaluate and make sound statistical business decisions across all of your marketing communication channels.
Top Reasons To Choose This Program
Learn methods of analyzing data to improve understanding of complex issues in business
The role of data in customer acquisition and retention to create competitive advantage
How to use the results of data and market segmentation analysis to identify key consumer behaviour and buying trends
Learn what outcomes to expect from your website or mobile applications and how to measure success