This ground-breaking leadership course is designed to improve your business acumen, managerial strategy and marketing skills in the AFB sector.

Based on Canadian Agri-food Policy Institute’s (CAPI) extensive research program on “Traits of Success”,  the four teaching modules provide best practices to help leaders improve the performance and strategic development of their organization.

The Best Part

Special Q&A sessions allow for one-on-one mentorship and networking with expert faculty to maximize your learning opportunities. This course will improve awareness of best practices in building value-added Agri-food businesses (AFB).

What You Will Learn

• Ground breaking industry “Traits of Success” research and case analysis from Canada’s Agri-food Policy initiative
• Four strategic leadership modules based on factors of success research
• Steps to preparing for business growth
• Identifying the key drivers changing our industry in Canada
• Key competitive success factors for AFB organizations
• Strategies for growing your organization locally, nationally and internationally
• What export markets fit with your business
• Leading-edge readings into your industry best practices
• Dealing with key leadership and organizational growth issues
• Preparing yourself to be a catalyst for change
• Establishing a winning culture for growth and success

Who Should Attend

• Directors, Managers, VPs, Leadership, Employees requiring further training, knowledge and/or skills-development in order to move up in their AFB organization
• Any employee in the AFB organization who is developing strategy that affects the whole organization
• Any employee in the AFB organization who is new to the AFB category and needs a better understanding of the AFB sector as well as a “lay of the land” in terms of how those companies best succeed
• Any employee in any organization that supplies to AFB organizations and needs a better understanding of the AFB sector as well as how those organizations best succeed

Why You Should Attend

• This course is the program of choice in Canada for learning how to improve business acumen, managerial, strategy, and marketing skills in the AFB sector
• Based on Canadian Agri-food Policy Institute’s (CAPI) “Traits of Success” extensive research program
• Required readings are case studies from real Canadian AFB businesses who have been there, done it, and are at the top of their game — learn what they did, and how
• Special guests include Canadian Agri-food Policy Institute (CAPI) members, CEOs of successful AFB organizations in Canada, and senior leaders in the AFB space
• Special Q&A sessions allow for one-on- one mentorship and networking with Canadian Agri-food Business Key Opinion Leaders
• Multiple expert faculty bring their knowledge and experience to each module to maximize your learning opportunities