Many organizations have begun to incorporate social media as part of their marketing strategy, but very few are doing it right.

This social media for business course will use a combination of social media platforms along with online webinars, in-class group activities and case studies to teach participants the keys to successfully implementing social media as part of their integrated marketing strategy.

This course not only teaches about the various social media options available, but also how to use the platforms that attract your target consumer. Through an in-depth study, you will learn how to build an online community of advocates and use social media as a CRM tool to build relationships with your most important influencers.

Participants will apply the learning from the course content and webinars to analyze their own organization’s social media efforts. They will use online tools to evaluate feedback from customers and classmates to implement the best practices in a comprehensive social media plan.

Our instructor-driven blended learning programs allow you to:

• Have peer interaction and one-on-one access to the instructor, ready to guide you at each step of the program.
• Progress by exploring each topic in detail at your own pace.
• Learn anywhere and anytime using flexible modules.
• Apply the concepts covered to daily work challenges.
• Work on a project to fully understand and apply what is being taught in the program.

Who Should Attend

Entrepreneurs, small business owners, corporations, government and not-for-profits looking to enhance their social media presence, increase their brand awareness and grow their customer base cost effectively. Specifically the following positions will benefit:

• Website/Community Managers
• Social Media Coordinators/Managers/ Directors
• Marketing Managers/ Growth Marketing Managers/ Directors
• Account Executives/ Creative/ Advertising Directors
• Sales Managers/Directors/VPs
• Corporate Marketers
• Public Relations Directors and Managers
• Product Marketing Managers
• VP of Marketing/CMO
• Business Development Managers

Top Take-Aways

• Identify the differences between various social media platforms, and which one(s) are the right ones to use for your organization and customer
• Assess your organization’s brand positioning and current consumer value using social media listening
• Learn the tools and techniques required for building an effective, integrated social media campaign with captivating content
• Create an effective social media strategy for lead generation using social media
• Apply B2B/B2C social media strategies and tactics towards your own organization
• Measure attention, attitudes and action on social media to develop meaningful customer relationships and advocacy

Special Features

• Real-time assessment of your organization’s current and planned social media activities in class through small group discussions and presentations
• Participants will analyze a variety of social media platforms during the course, including: Facebook, Twitter, YouTube, LinkedIn, and Instagram