E-marketing provides excellent measurability, reduces costs, increases revenues and expands your company’s marketing potential – which is why digital technology has become the dominant stream in advertising and marketing.
This comprehensive e-marketing workshop will prepare you to make significant strategic contributions to your company’s future e-marketing activities. Participants will be given the framework to implement an e-marketing plan that is based on documenting objectives, implementing to best-practice levels and forecasting realistic predictions of ROI.
Who Should Attend
- Marketing managers, sales directors and VPs
- Website designers and content managers
- Communications managers
- Advertising and multimedia managers
- E-commerce specialists and systems managers
- Business owners and strategic planners
- Customer service executives
- Directors of operations and information systems
What You Will Learn
- Identify the key components of an e-marketing plan
- Recognize the importance of tying e-marketing to business objectives
- Analyze a full range of strategic e-marketing tools (e.g. SEO, e-mail campaigns)
- Separate the hype from the truth about social media (Facebook, Twitter, etc.)
- Systematically evaluate a variety of e-marketing vehicles for B2C, B2B and B2E audiences
- Create an e-marketing business case that allows you to plot costs against returns
- Integrate your existing marketing mix with the web
- Lower your marketing costs while building the relationship with your customers
- Understand when and how to use technology to maximize marketing effectiveness
- Troubleshoot your current online marketing presence to identify potential enhancements
