This Extended Program features an enhanced learning journey!

Enjoy the benefits and convenience of learning at your own pace to complete this innovative program.

• Start by attending two days on campus to learn, meet your instructor, and classmates.
• Review weekly modules of material and read assigned materials.
• Test your comprehension of the material by taking online quizzes.
• Share your questions, learning, experiences, challenges and ideas with the instructor and classmates via a discussion board.
• Work remotely on a project to apply the material to your business challenges.
• Finish by presenting your project via a webinar.

The proven strategy course that aligns your sales and marketing functions and delivers to your bottom line

Top Take-Aways

• Key drivers of profitable sales growth
• Understand the critical relationship between marketing planning and sales execution
• Use practical templates to develop strategic marketing plans, sales plans and customer plans
• A complete implementation system to align marketing, sales, and other functions around the customer
• How to analyze and use key data on customers, markets and competitors
• How to segment your markets and customers to increase profitability
• Strategies for digital and non-digital customer experience management

Any marketing, sales or customer service manager would agree that if you fail to plan, you plan to fail. Research shows that successful firms of all sizes succeed primarily because they develop superior marketing (go-to market) strategies, implemented through flawless sales and customer strategies. The goal of this program is to provide you with a set of straightforward tools and techniques to gather information on your customers and competitors, and develop appropriate marketing strategies to execute these strategies via your sales and customer plans.

Featured Instructor

Ajay K. Sirsi, is a senior marketing and sales professor at the Schulich School of Business and a top consultant to organizations. Ajay is also the creator of the marketing and sales methodology called Marketing Led – Sales Driven (MLSD) – used by hundreds of firms globally to develop strong marketing strategies followed by flawless implementation at the sales and customer levels.

Who Should Attend

Past participants typically have had these titles:

• Vice-president of marketing
• Vice-president of sales
• Vice-president of customer service
• National sales and marketing manager
• Director of marketing
• Channel marketing manager
• Director of business development
• General manager
• Entrepreneurs, business owners & partners

Added REGISTRATION Bonus!

In addition to one-to-one marketing plan feedback, receive a complimentary copy of Prof. Sirsi’s book Marketing Led – Sales Driven