Strategic Marketing Management

  • Ideal for any professional who wants to advance their strategic marketing skills and knowledge

  • Designed to give any leader a comprehensive understanding of the fundamental areas in the strategic marketing management process, this five-day program features nine essential areas of focus in marketing leadership that will put you at the top of your marketing game. Realize your potential in marketing concepts, market segmentation and choosing the target market, building a powerful brand, pricing strategies, channel strategies: design and management, marketing communications, and marketing strategy and planning.

    • “My experience taking this course was priceless. I'll be able to apply this new- found knowledge upon my return to work next week.”

      A. St. DennisMarketing Manager, Kamik
    • “A tremendous learning experience and a superior level of education delivered by a professor with a rare ability to present complex concepts as practical concepts. Thank you!”

      D. PrattBrand Manager, Ontario Lottery and Gaming Corporation

Top Reasons To Choose This Program

  • Acquire executive skills in nine essential areas to thrive in the constantly evolving landscape of strategic marketing

    Tackle your own business challenges and begin developing a strategic marketing plan that you can apply immediately to your workplace

    Network with other marketing professionals across multiple industries and develop meaningful corporate connections

    Receive a complimentary copy of Dr. Ajay Sirsi’s book Marketing: A Roadmap to Success to reinforce your learning

    Develop marketing strategies to ensure marketing ROI and to differentiate your organization in a crowded marketplace