Marcel Massie

Biography

Marcel is one of North America’s most experienced marketing and sales executives, with over 30 years of senior marketing and sales leadership in consumer and business-to-business markets, including Procter and Gamble, General Foods, International Playtex, Melitta and Polaroid.

In addition to being a leading marketing instructor, Marcel formed the Accuffective Marketing advisory group that establishes Marketing Performance Metrics and Marketing ROI business models for large and growing organizations throughout North America.

As Director of Marketing with E.B. Eddy Forest Products and Weldwood of Canada in BC, Marcel implemented many ground-breaking marketing ROI processes and improvements in market segmentation, customer classification and sales strategies.