Claude Legrand

Biography

Prior to his time with the Schulich School of Business, Claude Legrand was considered was one of Canada’s foremost consultants in the areas of direct and interactive marketing for clients such as Bell, Air Canada, General Motors, CIBC and Glaxo. It is with this successful mentality that Claude approaches all of his courses taught at SEEC. Having amassed extensive experience in innovation, strategic planning, marketing, interactive technologies and culture change directly designed for large organizations, Claude is an ideal fit for bringing innovative topics to participants willing to listen, adapt, and adopt. Born in France and educated at the Paris Business School (MBA program), Claude has been a Canadian citizen for over 22 years and currently resides in Toronto. Apart from SEEC, Claude is also the co-creator and president of Ideaction.